A mix of Quantitative and Qualitative research.
Savelsberg Research often conducts a mix of ‘quanti quali’:
- ‘Quanti’ for market sizing, market forecast and market shares.
- ‘Quali’ to collect qualitative data on drivers behind market trends. What is the latest innovation? How will this market look like in five years time and why have we seen this forecasted growth/decline? We can also collect views/insight from main market players/experts in your market.